Once Notify.com users with administrator accounts have defined the Subject hierarchy, and the users have subscribed to their desired Subjects, the service is ready to use. As important events occur, Notify.com administrators will publish messages to the desired Subjects, providing immediate notification to all subscribed users.

In this example, a power failure has been detected in Building 2. A Notify.com administrator will publish a message to the power outages Subject, located in the Alarms...Building 2 Subject tree. Any user subscribing to the Alarms...Building 2...power outages Subject will receive the message input by the administrator.

In this situation, publishing the message was performed by a user with an administrator account, using the Notify.com web interface. This message could have also been published under program control by interfacing the Notify.com API to the power monitoring software application used in Building 2.