Since Notify.com can serve two purposes—as a real-time emergency notification system, or an Opt-In subscription application—it is important for Notify.com users with administrator accounts to choose the method of message delivery based on the type of communication being sent out.

For example, Notify.com's ability to deliver wireless communications using the Internet-based SMS protocols is usually reserved for those messages of a critical nature. Since there is a per-message cost associated with every SMS transmission, most organizations would not choose to deliver routine messages in this manner. They would probably opt for Email and/or Email to SMS gateway message delivery for the nice to know communications.